Every financial services company understands the importance of organic growth. After all, expanding the products and services provided to existing customers is a more efficient way to drive growth than acquiring new customers.
But organic growth strategies are too often guided by hunches and experience of what worked in the past. EY recently released the NextWave of Consumer Financial Services, a comprehensive report based on thousands of survey responses and rigorous economic analysis that pinpoints the products and services consumers seek.
Check out the podcast episode below.
Igniting organic growth and driving customer value in banking
Tune in to our podcast to learn about the main findings and insights from the NextWave of Consumer Financial Services report; how those results can inform strategies that propel robust organic growth; how Bank of America and Citizens Financial Group approach organic growth, using data to guide their initiatives; and the exciting new possibilities around technologies like generative AI.
