More than 3 in 4 Americans are concerned about the use of AI to create more convincing phishing scams (76%), according to a new YouGov report.
This concern increases to 8 in 10 among Americans Gen X, Baby Boomers and Silent Generation Americans (82%).
YouGov’s new report, Phishing fears in the AI era, explores America's growing concerns for financial phishing, who's most vulnerable, and how banks can support consumers in the years ahead.
Among the report’s findings:
- 80% of Americans who are confident in identifying phishing scams are concerned about the use of AI to create more convincing phishing scams.
- 15% of Americans say they have fallen victim to phishing scams, with more than half of experiencing loss of money as a result of the scam (55%).
- 53% of financial phishing victims are aged 55+, compared to 44% of all Americans.
- 17% of financial phishing victims are divorced, compared to 10% of all Americans.
- 70% of Americans agree that banks should be doing “a lot more” to educate consumers about financial phishing scams.
- 62% of Americans aged 55+ believe emails or newsletters would be the most effective method for banks to educate people about phishing scams.
“From hyper-personalized scam emails to deepfake voice fraud, cybercriminals are leveraging technology to make phishing attempts more convincing than ever,” said Todd Dupey, SVP of Market Research at YouGov America. “YouGov’s consumer research shows that Americans are increasingly concerned about staying ahead of these scams and would welcome additional education resources and support from the financial institutions they rely on.”
This report sources insights from YouGov’s research panel of 28+ million consumers globally, including YouGov Surveys, which provides rapid answers from the right audience, and syndicated data from YouGov CategoryView.
The report along provides insights into how America’s opinions and concerns about AI phishing tactics compare with those of consumers in 15 markets around the world.
YouGov’s report is available for download here.
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