When it comes to innovative tech solutions, the common problem their providers face at the marketing campaign planning level is how to briefly explain to potential customers what they offer and how their product can change their lives for the better. For fintech startups, stakes are going even higher since it’s not enough for them to explain their solution but simultaneously prove that they are reliable. Consider that the banking market is conservative, where both B2B and B2C audiences prefer to opt for time-checked approaches over experiments. How can fintech businesses grab their target audience’s attention and effectively describe the new opportunities their products can provide customers with? Explainer videos are one of the answers. Below, Blue Carrot, an award-winning explainer video production company, shares vital points you need to remember while developing your video marketing strategy.

Explainer videos for fintech. What’s the difference? Video explainers are content where companies, organizations, and communities tell a visual story revealing ideas behind a particular subject. Most often, this format is used for educational projects. However, in recent years, marketers have started leveraging video explainers to boost conversions at various sales funnel stages and save costs on gaining new customers. A considerable advantage of a video explainer is its usage flexibility. The same video can be used for PPC campaigns on social media, as a part of regular communication with followers online, on your landing page or website home page, conferences, and corporate events, and also for onboarding email sequences. And it’s just the beginning! To save their branding budget, some marketers let theory teams reuse video explainer components, such as frames, illustrations featuring memorable characters, and animated objects for other social media campaigns or further email marketing activity. While discussing fintech video explainers, we must mention another advantage of this content type. Video explainers turn facts you want your audience to understand and remember into amusing, easy-comprehensible stories. There, abstract concepts such as “profits”, “money transfers”, or “AI-powered financial forecast” become more understandable and less stressful to deal with for clients. As a result, they start considering your business as something friendly and reliable. In addition, fintech videos of 2D, traditional or cutout animation, or even whiteboard artistic style help your startup stand out from the crowd since most companies use live-shoot videos in their marketing campaigns.

How to choose a reliable explainer video production company. Developing a good explainer video isn’t an easy task. It requires from the explainer video production company a deep understanding of a client’s product, its target audience’s needs, and the specifics of future video placement. Along with this, a production company should have vivid experience creating videos for clients of your business area—primarily if your product targets other businesses. How can you tell a good fintech animation studio from one that might disappoint you? First, check out a potential partner’s portfolio and explore if they have experience with videos about products of the same or similar type. Second, try to find the studio’s cooperation and communication policies regarding their clients and make sure they align with the principles your team maintains. Also, discover whether a production company is transparent in communication. To answer this question, try to find reviews on it from other clients, check rankings, and read the About Us page. Third, reach out to managers and ask about timelines, budgets, and what input from a client’s side is needed to execute a project successfully. The main factors influencing explainer video development costs and timelines are subject complexity and the animation style you choose. When it comes to fintech B2B projects, scriptwriting might take longer. And if you are limited in budget, opt for animation styles that are comparably easy and cheap: whiteboarding and cutout animation. It’s reasonable to figure out in advance if an explainer video production company you like works with these styles.

Let’s create your first fintech video explainer! Looking for a reliable explainer video production company? Then why not send your request to Blue Carrot, which has over 8 years of experience developing fintech-themed animation for clients from the US, UK, and Europe? On average, a 2-minute fintech explainer will take up to 8 weeks to deliver if we develop it from scratch. Our team includes scriptwriters, storyboard artists, illustrators, motion designers, and many others—so we can guarantee that we’ll handle the full-cycle video production process and provide you with the best possible result meeting your marketing and aesthetical expectations. Learn more by visiting the Blue Carrot’s website!